On January 31st, 2024, an anon on 4chan’s /pol/ board called for a campaign to use AI to edit pictures of provocatively dressed women online so that they are more clothed and fitting of a trad ideal of women. The anon wrote:

With the power of AI
we will clothe the instahots
we will purify them of their tattoos
we will liberate them of their piercings
we will lengthen their skirts
It will be nearly impossible to build counter narratives to this. We will piggy back off the outrage around AI porn and commit unrelenting psychological warfare to our own ends.
We will show them the lives they will never have. We will force them to gaze upon the image of true beauty, reclaimed from their own corrupted visage. We will bring decency back into the world, one seething roastie at a time.

That day, a Twitter account called @dignifAI began posting and replying to sexual pictures of women with AI-generated results to make their pictures more modest. Their first tweet gained over 70 retweets and 930 likes in one day.